Leading nursery growers launch exclusive, solution-based plant portfolio for IGC's
PRESS RELEASE
PRESS RELEASE
FOR IMMEDIATE RELEASE
Syn-RG® Partners Unite to Launch WorryFree® Plants, LLC and ‘Simply Joyful’ Brand to Redefine the Gardening Experience
Three leading nurseries combine 150+ years of expertise to deliver an exclusive, solution-based plant portfolio for Independent Garden Centers.
AVON, OH — June 1, 2026 — Overdevest Nurseries, Prides Corner Farms and Willoway Nurseries are leveraging over 150 years of combined experience to launch WorryFree® Plants, LLC and a reimagined WorryFree portfolio of plants, designed exclusively for Independent Garden Centers.
This new entity was formed to provide a high-performance bridge between world-class plant breeders and Independent Garden Centers (IGCs). By focusing on “best-in-class” genetics that solve the industry’s most persistent landscape challenges—such as deer and pest resistance, invasiveness, and climate stress—the new, reimagined WorryFree portfolio of plants takes the guesswork out of gardening and delivers a “Simply Joyful” experience for both the retailer and the home gardener.
“Our families have spent over a century identifying what makes a plant a success for both the trade and the landscape,” said Mark Sellew, President of Prides Corner Farms. “We formed WorryFree Plants, LLC because we are dedicated to making it easy to grow beautiful plants with minimal concerns. We want to give the home gardener back their weekend and the retailer peace of mind.”
“WorryFree is about empowering the Independent Garden Center with an exclusive, solution-based brand,” added Ed Overdevest, President of Overdevest Nurseries. “By removing the guesswork for the consumer, we make the sale effortless for the IGC. We chose to embark on this journey to ensure local retailers have a high-performance brand that big-box stores simply cannot offer.”
“By combining our resources and expertise, we are able to provide a level of quality and support that benefits the entire horticultural industry,” said Tom Demaline, President of Willoway Nurseries. “We are working together to offer breeders a reliable path to market and IGCs a resilient product line. We started WorryFree Plants to ensure that ‘beautiful’ and ‘easy’ are no longer mutually exclusive, creating a ‘Simply Joyful’ outcome for the entire industry.”
The WorryFree collection of plants is rigorously vetted for:
Problem-Solving Genetics: High resistance to deer, pests, and disease.
Environmental Responsibility: Sterile, non-invasive varieties that protect local ecosystems.
Climate Resilience: Plants engineered to thrive despite fluctuating water and light conditions.
If you are a breeder with a breakthrough variety, a grower looking to connect, or an IGC looking to learn more about this exclusive collection, please visit www.worryfreepros.com or email info@worryfreeplants.com.
WorryFree Plants, LLC is a partnership between Overdevest Nurseries, Prides Corner Farms, and Willoway Nurseries. The company provides high-performance, problem-solving plants exclusively to the Independent Garden Center market.
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Valerie Henshaw
Executive Director, WorryFree Plants, LLC
919-986-6551
info@worryfreeplants.com
www.worryfreepros.com
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